GAMBLING NEWS
888 strengthening in Italian market
May 31, 2010
The Italian online gambling players are in for a treat in the next coming months. It has been announced that 888.com and Endemol has joined forces to infiltrate the Italian online gaming market even further and therefore to give Italian online casino and gambling players a choice of entertainment that’s never been seen before. 888 have been in the Italian market for quite some time but this partnership is surely their first and biggest partnership deal for this specific market. Endemol is well known in Italy and across the world and this is a great new innovative deal to increase the popularity of 888 in the Italian market.
As mentioned previously Endemol is well known with brands like Who wants to be a millionare and Big Brother and now imagine playing games with these themes. It can only be described as the deal of all deals. Something similar to this was the deal between Playtech and Marvel Comics, but due to Endemol’s great reputation and being so well known, this can be described to be a great leap forward in the lucrative Italian market. One of 888 brands 888 Casino on Net will have total exclusivity to all of Endemol’s brands and this is a great advantage to Italian players.
This great partnership will only come in force when the online gaming laws in Italy become fully functional. The Italian gaming laws which is protected by AAMS has been affecting online gaming operators for the past couple of years and has made online deposits with PostePay and Moneybookers to online operators quite difficult and with this deal on the horizon, it can only benefit the Italian government for it being regulated. With this partnership in place Endemol can also penetrate the Italian market to benefit on it lucratively. 888 will enhance their stance with this deal to become of the most leading online gaming operators dealing in the European market.
A little bit about the two parties involved in this amazing deal. 888.com started off in the online gaming market in 1997 and has become the number 1 leader in online gaming. Offering an array of products of which casino, poker and bingo is their strongest and most profitable. 888 sees their customers as valued assets and provide them with clear cut customer service and offer their players fair and safe play. To win the E gaming awards three times the last four years does mean that 888 can say with confidence that they are truly the number one online casino in the industry. What also makes 888 a global player is the fact that they are involved with major football teams like Sevilla FC and are also listed on the London Stock exchange.
Being the world’s largest independent television programming company, Endemol has shown that size does count. Employing over 6500 people in over 26 countries and having a network of over 80 companies, Endemol is definitely a massive player in the broadcasting industry. They have massive branding behind their empire with shows like Big Brother, Who wants to be a millionaire and Extrmeme Makeover – Home Edition. They are constantly looking at improving on their shows and have added hits like Wipeout and Star Acadamy. The partnership with Endemol and 888 is bound to be one of the biggest and the best deals in the online casino and poker industry.
