GAMBLING NEWS
Merger between Partygaming and Bwin
Dec 16, 2009
Rumors has been buzzing around the online gambling industry about the two huge companies Partygaming and Bwin regarding a merger. The discussions of a merger between the parts would create a true gambling giant with a huge market share in all of the four main betting areas, Casino, sportsbook, poker and bingo. The two companies has been in discussions about a merger between them since the summer of 2009 and even if nothing is official yet it looks like a new gambling giant will see the light of day.
Bwin is an Austrian company that has mainly focused their strength of building a huge base of sportsbook players and is marketing themselves mainly in sports environments. The company also offers poker, casino and bingo to their players but the main focus has always been sports for the company. The company is introduced on the Austrian stock market and the value of the is set to be £1.2 billion.
Partygaming is the company that has introduced the Party gaming brands in where a player can find Party Casino, Party Bingo, Party Poker and Partybets. The company has had their focus on their casino games as well as their poker room. Partygaming has market themselves a lot and mainly on the two products that has been their focus. If a merger takes place between the companies they will create a £2 billion company that complements each other. Bwin for the sportsbook and Party Casino for the casino games.
